Your Gateway to Africa's Growth Markets

Helping international companies enter and scale in East, West, and Southern Africa

Approxima combines local expertise and international standards to help you penetrate African markets with consulting, channel partnerships, and first-level product support.

Market consulting team

Market Growth

+156% Success Rate

About Approxima

Approxima Consulting Inc. is a Canada-based firm with sales teams across Africa. We specialize in bridging foreign businesses and African markets, ensuring smooth market entry, customer acquisition, and after-sales support.

Global Reach

Canada-based with local teams across East, West, and Southern Africa

Bridge Builder

Connecting international businesses with African market opportunities

Full Support

From market entry to after-sales support and customer acquisition

Our Services

Comprehensive solutions to help you succeed in African markets

Market Entry Consulting

  • Market intelligence & competitor analysis
  • Regulatory and compliance insights
  • Pricing and localization strategies

Channel Representation

  • Distributor and reseller sourcing
  • Enterprise introductions & deal facilitation
  • Pipeline and opportunity management

Success-Based Growth

  • Commission-linked model: we win when you win
  • Flexible, low-risk engagement structure

After-Sales Support

  • First-level support for POS and hardware we represent
  • Installation, troubleshooting, and connectivity assistance

Exclusive Partnerships

Approxima holds exclusive channel rights for the following POS devices across East, West, and Southern Africa

Morefun MP70

Morefun MP70

Compact Mobile POS

Perfect for agent banking and retail operations with portable design and reliable connectivity

Morefun H9 Pro

Morefun H9 Pro

Handheld POS

Built for high-volume transactions with advanced features and enterprise-grade reliability

Markets We Serve

Strategic presence across Africa's most dynamic business regions

East Africa

Mobile-first commerce and agency banking solutions for rapidly growing digital economies

West Africa

High-growth fintech and retail ecosystems with emerging market opportunities

Southern Africa

Mature payments and enterprise solutions for established business markets

Industries We Support

Specialized expertise across key sectors driving African growth

FinTech & Payments

POS, fintech hardware

Electronics & Hardware

Technology solutions

SaaS & IT Solutions

Software services

Industrial Products

Manufacturing solutions

"Approxima gave us the local insights and sales support we needed to successfully launch in Africa."
Client testimonial

Global Partner

International Client

Contact Us

Ready to expand into African markets? Let's discuss your opportunities

Head Office (Canada)

630 Allied Mews, Stittsville
Ontario, K2S 3A1, Canada